Territory, the series hailed as “Yellowstone in an Akubra,” has soared to No 2 globally on the Netflix top 10 charts. And its appeal shows no signs of waning. 

The series has held a steadfast position in Netflix’s Top 10 for more than five weeks in Australia, a testament to its compelling storytelling and breathtaking visuals filmed so elegantly by acclaimed Australian cinematographer Simon Duggan.

Territory chronicles the power struggles that erupt when the world’s largest cattle station is left without a clear heir. 

Against a backdrop of vast skies, dramatic gorges, and ancient waterways, the series captures a slice of the Outback that feels both mythic and raw. The result is a neo-western drama that is as much about the land as it is about the people who inhabit it.

For the Northern Territory, Territory is more than a streaming series — it’s a milestone. With a production budget that solidified it as the largest screen project ever filmed in the region, the series employed more than 290 local cast and crew members and engaged over 100 service providers.

The economic impact was substantial, generating $7 million in direct spend for the Territory’s economy and cementing the Northern Territory as a genuine screen production destination. 

Filmed across some of the Top End’s most iconic locations, Territory is an unabashed homage to the Northern Territory. 

From the imposing rock formations and lush wetlands of Kakadu to the sprawling expanses of Tipperary Station, the series captures the region’s dramatic contrasts with a cinematic grandeur rarely seen on screen. 

“The Northern Territory was the perfect location to set the exciting new series with its crocodiles, water buffalo and enormous outback Australian cattle stations,” says executive producers Ben Davies and Rob Gibson. 

“The Top End of Australia is one of the most extraordinary locations on the planet.” 

The production’s impact extended far beyond the screen. By employing hundreds of Territorians and working with local businesses, Territory demonstrated the Northern Territory’s growing capacity as a filming destination. 

“This series has shown that the Northern Territory has both the talent and the know-how to support world-class productions,” says Screen Territory Director Jennie Hughes. “It’s a turning point for our screen industry and has served as a catalyst for a slate of other high-end screen projects.” 

The ripple effects of the production are already being felt, with local crews gaining invaluable experience and businesses benefiting from increased activity, with many crew progressing to work on the STUDIOCANAL feature film Kangaroo, CBS/Paramount + series NCIS: Sydney Season 2 and Amazon series Deadloch Season 2 and STAN series Thou Shalt Not Steal Amazon/ZDF Studios Top End Bub. 

Capitalising on the global buzz, Tourism NT launched a marketing campaign that invited viewers to experience the “Territory — For Real.” The campaign highlighted the same awe-inspiring locations featured in the series, enticing tourists to explore a land that feels both ancient and alive. 

“This is a once-in-a-generation opportunity to spotlight the Northern Territory as a must-visit destination,” says Tourism NT Chief Marketing Officer Tony Quarmby. “Viewers from around the world are already captivated by what they’ve seen on screen. Now, we’re inviting them to come and experience the Territory for real” 

The campaign includes immersive itineraries that trace the filming locations of Territory, offering travellers a chance to step into the world of the series. Guided tours, eco-adventures, and cultural experiences promise a deeper connection to the land and its stories. 

The success of Territory on Netflix signals a growing appetite for stories that transcend borders while remaining deeply rooted in place. The series joins a wave of Australian content making waves internationally, however its distinct setting and narrative sets it apart.